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Sometimes when you’re forecasting LTV, you want to see how projections based on recent performance compare to projections based on longer time periods. Up until now, Everhort’s LTV forecasts were always based on a linear projection of the blended average performance of the last 12 monthly cohorts. There were reasons for this. If customer retention… Read more
Everhort’s interactive Stacked Activity chart is a great way to see how cohorts acquired within a given time period stack up and contribute to overall revenue during that period. It’s easy to see at a glance whether you’re getting significant contributions from multiple cohorts, or if you’re relying too much on new customers. One piece… Read more
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