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  • More Flexible LTV Forecasts

    November 25, 2019 by

    Sometimes when you’re forecasting LTV, you want to see how projections based on recent performance compare to projections based on longer time periods. Up until now, Everhort’s LTV forecasts were always based on a linear projection of the blended average performance of the last 12 monthly cohorts. There were reasons for this. If customer retention… Read more

  • Seeing More of the Picture: Stacked Activity Chart Now Includes Earlier Cohort Layer

    October 30, 2019 by

    Everhort’s interactive Stacked Activity chart is a great way to see how cohorts acquired within a given time period stack up and contribute to overall revenue during that period. It’s easy to see at a glance whether you’re getting significant contributions from multiple cohorts, or if you’re relying too much on new customers. One piece… Read more

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