What's new in Everhort: Slice Cohorts with First Purchase and Collection Filters

We’re excited to share announcements about two big updates we launched in the last month to make filtering cohorts more powerful in Everhort.

First Purchase Filters

Customers like using Everhort’s order filtering tools to analyze cohort performance based on certain criteria about the customer’s purchase, such as a specific product they purchased, or a property on the order.

Up until now, those filters would always match customers having any order that matched the filter. A new feature we launched last week now gives you more control over which of a customer’s orders have to match:

Expanding the new dropdown gives you the following options:

Selecting “Their first purchase” will restrict the filter to only those customers making the indicated purchase on their first order (if they made the purchase again later, that’s ok). Selecting “A subsequent purchase” will restrict the filter to only those customers making the indicated purchase on an order placed after their initial purchase (if they made the purchase on their first purchase also, that’s ok).

Collection Filters

Many eCommerce sites offer collections (or categories) to organize and present their products to customers.

We’ve recently added a new option to filter by collection when viewing reports in Everhort. This filtering option is available in your account if you’ve connected your store using our automatic Shopify data import tool.

To filter by collection, select “Collection” from the dropdown on the “Order” tab:

Like the other order-level filters, collection filters also work in conjunction with the “first purchase” filters described above, so that you could, for example, filter cohorts by customers who made their first purchase from a given collection:

Happy filtering!